Published Articles
Attention CEO-- Defeat this CRM Health Risk:
There may be many of these within an organization. It is something
that must be brought under control as quickly as possible if you
want to have a healthy, sustainable CRM (Customer Relationship
Management) system that delivers true competitive advantages and
on-going profitability improvements.
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Article
Customer Satisfaction Is Key: In these lean times the ability to attract and retain customers can prove a real competitive advantage over the competition. An effective CRM strategy helps companies attract and retain customers in today's economic climate? Read Complete Article
Public Speaking and Presenting-- Sorely Neglected Sales Management Skills: The sad truth is that many managers don’t have these fundamental sales skills themselves, so they cannot be expected to teach them. The only thing I can recommend if you are interested in pulling yourself up by your own bootstraps in this area is to develop an internal training program similar to what I did with my staff when I was a sales manager (and what I teach at an advanced seminar at a local college). Here is an overview of that process: Read Complete Article
CRM On The Cloud: The pros and cons of the latest CRM deployment alternative. SaaS (software as a service) cloud computing is the latest technology being advanced for implementing CRM solutions for organizations large and small. Is this just another techno-fad or is there really something to it? I will answer that question by reviewing the three choices available for implementing CRM systems— their advantages and disadvantages. Read Complete Article
Vital Business Process Lessons Courtesy Of The Downturn. A deep economic downturn, like the one we are coming through now, is a vicious storm threatening everything in its path. The natural responses to such an event are instinctive--first protect what is most precious, then rebuild as quickly as possible but better and stronger than before. Read Complete Article
Building A Strong CRM Strategy: An interview with Jay Bauer, President / Senior Process Consultant, STI Systems. It begins with Jay’s thoughts on how a strong CRM strategy can help companies attract customers even in tough economic times. Read Complete Article
CRM Success: How To Measure It. It is vitally important that you know whether your CRM implementation is tracking toward success or something less. To do that you will need to consistently do four things. Read Complete Article
Customer Satisfaction Is Key: In these lean times the ability to attract and retain customers can prove a real competitive advantage over the competition. An effective CRM strategy helps companies attract and retain customers in today's economic climate? Read Complete Article
Public Speaking and Presenting-- Sorely Neglected Sales Management Skills: The sad truth is that many managers don’t have these fundamental sales skills themselves, so they cannot be expected to teach them. The only thing I can recommend if you are interested in pulling yourself up by your own bootstraps in this area is to develop an internal training program similar to what I did with my staff when I was a sales manager (and what I teach at an advanced seminar at a local college). Here is an overview of that process: Read Complete Article
CRM On The Cloud: The pros and cons of the latest CRM deployment alternative. SaaS (software as a service) cloud computing is the latest technology being advanced for implementing CRM solutions for organizations large and small. Is this just another techno-fad or is there really something to it? I will answer that question by reviewing the three choices available for implementing CRM systems— their advantages and disadvantages. Read Complete Article
Vital Business Process Lessons Courtesy Of The Downturn. A deep economic downturn, like the one we are coming through now, is a vicious storm threatening everything in its path. The natural responses to such an event are instinctive--first protect what is most precious, then rebuild as quickly as possible but better and stronger than before. Read Complete Article
Building A Strong CRM Strategy: An interview with Jay Bauer, President / Senior Process Consultant, STI Systems. It begins with Jay’s thoughts on how a strong CRM strategy can help companies attract customers even in tough economic times. Read Complete Article
CRM Success: How To Measure It. It is vitally important that you know whether your CRM implementation is tracking toward success or something less. To do that you will need to consistently do four things. Read Complete Article