STI Systems News Getting CRM Right






Bauer A Major Participant at CIO MENA Summit

Jay Bauer, President/Senior Process Consultant of STI Systems, San Clemente, CA, will be a major participant at the CIO MENA Summit,November 21 -December 1, 2010 in Dubai. He has been selected to chair the CRM panel, deliver two of the keynote briefings and be part of a panel discussion for the entire delegation, The CIO MENA Summit serves as an arena for senior level executives to engage in clear and focused dialogue with their peers and examine their management objectives in a relaxed and vibrant environment.
Jay Bauer, President/Senior Process Consultant of STI Systems, San Clemente, CA, will be a major participant at the CIO MENA Summit, November 21 -December 1, 2010 in Dubai. He has been selected to chair the CRM panel, deliver two of the keynote briefings and be part of a panel meeting for the entire delegation, The CIO MENA Summit serves as an arena for senior level executives to engage in clear and focused dialogue with their peers and examine their management objectives in a relaxed and vibrant environment.

Bauer said, “Most companies have a variety of systems that make up their CRM environment. Sometimes these are ingeniously beneficial to customers and the organization. At other times they mire critical customer-facing staff in unnecessary complexity, preventing them from responding adequately to customer service and sales opportunities.”

He said workshop will review various issues related to industry standards and rate them according to how well they support the underlying business process. It will also cover the steps needed to make CRM systems more effective. These include providing robust access to the users who need it most, automatically managing your customer retention plan from within system, revitalizing new customer acquisition, and using the latest deployment technologies (web and cloud) to reduce costs and shorten development cycles.

Jay Bauer has more than 20 years experience implementing and supporting CRM systems for 300+ companies. STI Systems (San Clemente, CA) develops CRM (customer relationship management) systems that dramatically improve the operational effectiveness of small to medium sized organizations. Customers include Fortune 100 companies as well as substantial government agencies. Industries we have served include: banking, financial services, telecommunications, publishing, medical, and more.

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