By Jay Bauer
Trust leads to successful CRM applications
27/01/10 15:01
CRM
technology can substantially automate and rejuvenate dysfunctional
sales processes. However, success is contingent on the ability of
developers and stakeholders to establish trusting relationships so
that they can patiently work through all the inevitable
issues.
Find out how a large multi-national company was guided through five implementation phases to achieve increasingly greater levels of CRM success.
Read the full article in Business Management Magazine. Click here.
Find out how a large multi-national company was guided through five implementation phases to achieve increasingly greater levels of CRM success.
Read the full article in Business Management Magazine. Click here.
Customer Satisfaction Is Key
27/01/10 14:48
How can a CRM
strategy help companies attract and retain customers in today's
economic climate?
Integrated CRM systems provide quality service and build relationships by insuring the right people get the right information at the right time. Delays due to credit holds or incomplete approvals are avoided with integration into back-office systems, eliminating conflicting information. Sales solutions are based on an improved familiarity with the customer's information. Support staff contributes to these solutions and advocates for them.
However, if your CRM system only does those things, it is underachieving. In difficult economic times, people mostly buy things of strategic value and postpone items of tactical importance. Our proprietary positioning methodology is used to identify tactically positioned products, reposition them to demonstrate strategic value to the target buyer, and formulate the best process to employ within the CRM system to energise sales during a sluggish economy
Read the full article in Business Management Magazine. Click here.
Integrated CRM systems provide quality service and build relationships by insuring the right people get the right information at the right time. Delays due to credit holds or incomplete approvals are avoided with integration into back-office systems, eliminating conflicting information. Sales solutions are based on an improved familiarity with the customer's information. Support staff contributes to these solutions and advocates for them.
However, if your CRM system only does those things, it is underachieving. In difficult economic times, people mostly buy things of strategic value and postpone items of tactical importance. Our proprietary positioning methodology is used to identify tactically positioned products, reposition them to demonstrate strategic value to the target buyer, and formulate the best process to employ within the CRM system to energise sales during a sluggish economy
Read the full article in Business Management Magazine. Click here.