The CRM Advisor By Jay Bauer, President, STI Systems, Inc.






High Tech

Dysfunctional CRM Rejuvinated

To have a successful CRM implementation you need a strong CRM system platform and an experienced implementation team. That, however, is just the beginning. Equally important is the ability of consultants and company stakeholders to develop trusting relationships so that they can work through a myriad of important issues.

In 2002, based on the recommendation of a third party consultant, a software division of a large multi-national company asked STI Systems to bid on the implementation of a new Customer Relationship Management (CRM) system. The company had several different CRM Systems installed by various implementation partners in many of its divisions in Europe, the US, Canada, Asia and Australia.

Trusting relationships were established between STI Systems and multiple stakeholders to work through the inevitable issues so that a sales process that had become dysfunctional could be rejuvinated.
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