Banking
Flexibility = Sustainable Productvity
16/03/10 08:22
Now entering its second
decade, a flexible CRM system implemented by STI Systems for the
wholesale products division of a Fortune 500 bank has provided has
provided the institution with numerous sustainable
advantages:
- The flexibility to grow and change with the market or to take advantage of better productivity-enhancing technologies
- Excellent intelligence on the marketplace
- Accurate and efficient reporting
- A carefully constructed standard business process across the sales force
- Integration with internal corporate banking applications
- Integration with valuable, laborsaving external applications
- Precise mirroring of the Division’s core business processes
- Simple incremental CRM modifications to support continuous sales process improvements
- An estimated 10-fold increase in CRM system functionality.
- An estimated 20% to 30% increase in the productivity for the bank’s critical revenue producers.
- The ability to increase revenues with a significantly smaller percentage increase in support staff.